The explosive combination of YouTube and Minecraft®.
When Minecraft® was first announced, YouTubers recognized the game's limitless potential. By creating content around exploration, construction and survival, they were able to attract millions upon millions of people to their videos. One of the major turning points in this history was the emergence of concepts such as Fallen Kingdoms and Feed The Patrick.
These two concepts, among many others, exploded on YouTube in the 2010s, racking up millions of views.
Behind concepts like these, there were often teams dedicated to designing the maps and mods. Youtuber “iplay4you31”, a French pioneer of Minecraft® UGC, became famous for his map adventure videos. At the time, he relied on teams of experts in the field, showing that certain content required expertise.
A win-win partnership
The link between influencers and UGC gaming is a lasting and mutually beneficial collaboration for both parties. Influencers bring their notoriety, audience and creativity, while studios like Rivrs bring the technical skills and resources needed to bring ambitious projects to life. It's a win-win partnership in which both parties can benefit from each other's strengths.
By joining forces with Rivrs, content creators can concentrate on their content in the knowledge that the studio is taking care of all the other technical aspects. For us, this collaboration with influencers is also a showcase, as each project becomes an opportunity to demonstrate our studio's capabilities.
What does the future hold for influence and Rivrs?
Today, we continue to work with content creators on our projects, but we are also choosing to develop these relationships into true partnerships. Some of them accompany us on all our projects, participating in the launch of our creations. This strengthened collaboration enables us to merge their creativity and audience with our skills.
Since 2011, Minecraft® has revealed the immense potential of UGC, powered by creative gamers and influencers. Today, Rivrs works closely with these creators to transform ideas into unique experiences, cementing a mutually beneficial partnership.
